Apple doesn’t understand why you use technology - The VergeThe VergeThe VergeExpandThe VergeExpandCommentsThe Verge
https://ift.tt/a2poOLc https://sites.google.com/view/midland-rv-boat-storage/rv-storage Apple doesn’t understand why you use technology - The VergeThe VergeThe VergeExpandThe VergeExpandCommentsThe Verge By Elizabeth Lopatto, a reporter who writes about tech, money, and human behavior. She joined The Verge in 2014 as science editor. Previously, she was a reporter at Bloomberg. Share this story I wonder if Apple CEO Tim Cook was surprised by the visceral revulsion many people felt after viewing the newest commercial for Apple’s iPad. In it, a plethora of creative tools are flattened by an industrial press. Watching a piano, which if maintained can last for something like 50 years, squished to advertise a gadget, designed to be obsolete in less than 10, is infuriating. The backlash was immediate. The message many of us received was this: Apple, a trillion-dollar behemoth, will crush everything beautiful and human, everything that’s a pleasure to look at and touch, and all that w...